White Hat SEO :
There are ethical and unethical
practices in search engine optimization, Ethical practices are called as
white hat seo. The opposite of bat hat seo is called as white hat seo.
White hat seo includes some of these activities like arranging content
in a clear hierarchy so that important words and phrases are used as
required .
Getting page views at any cost to your
website is not a good tactic. It never works in the long run, even if it
may work for a short while. Beware of any SEO company that recommends
you employ any of these techniques.
Black Hat SEO:
Black Hat SEO includes things like
keyword stuffing. The terminology “Black Hat” in Black Hat SEO comes
from the old cowboy western movies where all the bad guys wore black
hats and all the good guys wore white hats. Cloaking is another black
hat seo technique, Google will penalize sites that flagrantly buy and
sell links. If you are buying or selling links: do it covertly & do
it under the radar. Buying and selling links without the no follow tag
is now officially a black hat SEO practice that is against Google’s
Webmaster Guidelines.
Black hat SEO techniques usually include following characteristics:
- breaking search engine rules and
regulations
- Unethically presenting content in a different visual or non-visual way to search engine spiders and search engine users.
Black hat SEO practices will actually
provide short-term gains in terms of rankings, but if we are discovered
utilizing these spammy Techniques on a Web site, we run the risk of
being penalized by search engines.
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